Belize Tourism Board (BTB), August 27th, 2012 – The “buzz” about BELIZE, is spreading like wildfire, via top search engines like GOOGLE and other social networking platforms, a result of the Belize Tourism Board’s, Direct Online Team generating fresh and trendy content that maximizes search engine optimization. Social-Networking is one of the “new methods” of advertising that the BTB is using to get the world about Belize out! Having top natural wonders along with the breathtaking views it is easy to see what draws travelers and potential visitors to learn more about Belize!
“The BTB continues to utilize all networking avenues to deliver BELIZE to the screen of every potential traveler,” said the Direct Online Manager, Maynor Laurrieu. Since August 27, 2012, the Belize Vacation-“Face Book” fan page (in comparison to a year and a half ago) has increased its “Fan” base to over 246%. This increase has opened an extended network-reach of over 55,000; this is expected to increase, given the popularity of the page.
An example is the Face Book “Cover Page”, which is a weekly competition. Fans are able to tag us in their favorite Belize photograph along with a brief description of its location for the opportunity to be featured as our Cover Photo winner for an entire week.
The BTB is extremely pleased with the Twitter fan page @BelizeVacation, which to-date has a total of 3,256 Followers.
In terms of increasing Belize’s online presence, it is vital that fans, stakeholders and industry partners, tag us in their pictures and share all things BELIZE with us.
In August, 2012, the BTB also launched, PINTEREST, which is the new photo-driven social network with over 12 million subscribers to-date. PINTEREST has also been ranked third in the networking world, and continues to trigger a cyber-storm of interests. Since the launch of the BTB’s PINTEREST page, we have attracted 45 followers.
“In the world of tourism, PINTEREST gives visual inspiration for visitors and gives us the opportunity to take advantage of photo-of-eye marketing”- the BTB’s Marketing Director, Alyssa Carnegie. It is important for our Industry Partners and Stakeholders to send us the official links to their social mediums (Twitter hash-tags, FaceBook, Youtube, Flickr and PINTEREST), team up with Belize in social networking promotional efforts- tag, post and share with us!
About the Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism, and it is governed by a Board of Directors appointed by the Minister of Tourism. The BTB works in conjunction with members of the private sector – including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association – and is dedicated to building tourism in the most economically and environmentally sustainable manner. As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers. Among its outreach to the international travel market, the BTB markets the country’s unique attractions to travellers, members of the travel trade industry and media outlets in key markets.
The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences. For more information on the BTB and its services, visit www.travelbelize.org.
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