Belize City, Belize – August 20, 2012 – The Sustainable Tourism Program (STP) and the Quality Assurance Department at the BTB is in its preliminary stage of executing a “Belize National Classification System for Hotels and Tour Operators”. The system’s overall goal is to define realistic classifications with clear definitions and minimum standards as basic mandatory licensing requirements for each recommended class.
“This is a great opportunity for Belize to take the lead in destination competitiveness,” stated Terry Wright, Tourism/Environment Project Coordinator at the STP. “The firm Tourism and Leisure Europraxis has been awarded the consultancy to develop a classification scheme for accommodation facilities and tour operators throughout the country based on international standards but adapted to the country’s reality. It is intended that the scheme will guide and incentivize the hotel and tour operator industry by promoting excellence as a national priority. It will also serve as a valuable marketing tool.”
The initial stages of developing the system include meetings with tourism stakeholders and a presentation of the framework of the system to tourism Industry Partners. Following stakeholder consultation, there will be a verification, assessment and training period anticipated to begin in September 2012, with the establishment of a new cadre of BTB hotel inspectors focused on standards and quality. Geographic Information System (GIS) mapping of accommodation establishments within the country will also form a component of the consultancy scheduled for completion in January 2013.
For more information, contact Christy Mastry, Project Director at the STP via e-mail firstname.lastname@example.org or via telephone 223-2654. You can also contact Laura Esquivel Frampton, Acting Director of Tourism at the BTB via e-mail email@example.com or via telephone 227-2420.
About the Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism and Culture, and it is governed by a Board of Directors appointed by the Minister of Tourism and Culture. The BTB works in conjunction with members of the private sector – including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association – and is dedicated to building tourism in the most economically and environmentally sustainable manner. As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers. Among its outreach to the international travel market, the BTB markets the country’s unique attractions to travellers, members of the travel trade industry and media outlets in key markets.
The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences. For more information on the BTB and its services, visit www.travelbelize.org.
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