Belize City, Belize – Thursday, July 19, 2012 – The Belize Tourism Board is honored to announce its new recent membership into the International Council of Tourism Partners (ICTP). The International Council of Tourism Partners (ICTP) is a Global Alliance to support and promote destinations and stakeholders in selected destinations with a shared belief in well managed travel and tourism as a driver of community business, jobs, and well being.
By becoming a member of the ICTP, the BTB will have the opportunity to augment core strategies to better market Belize in the tourism industry. Alyssa Carnegie, Director of Marketing and Industry Relations at the BTB stated, “Tourism is vital to our economy and with the growing tourism industry in Belize, new business strategies to address existing challenges and the reconnaissance of new opportunities to further enhance our market position and brand is a must. This is why the BTB is pleased to have joined this network”.
The ICTP has a global alliance with member countries like Belgium, Canada, Greece, Palestine, Croatia, Germany, Mexico, Nicaragua and Trinidad and Tobago among others. ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization’s Global Code of Ethics for Tourism, and a range of programs that underpin them. The worldly strength of this alliance involves countries, regions, and cities from around the globe. They all work together to reach to global media, trade, consumers, and share support with each other at trade events and secondary global markets. That is something that one destination could not effectuate on its own.
For more information on the International Council of Tourism Partners visit their official website: www.tourismpartners.org.
About the Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism, and it is governed by a Board of Directors appointed by the Minister of Tourism. The BTB works in conjunction with members of the private sector – including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association – and is dedicated to building tourism in the most economically and environmentally sustainable manner. As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers. Among its outreach to the international travel market, the BTB markets the country’s unique attractions to travelers, members of the travel trade industry and media outlets in key markets.
The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences. For more information on the BTB and its services, visit www.travelbelize.org.
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