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BTB Welcomes New Director Of Quality Assurance

Belize City, Belize – Wednesday, September 19th, 2012 – The Belize Tourism Board is pleased to announce the appointment of its new Director of Quality Assurance, Armeid Thompson.

“We are honoured to welcome such an outstanding individual, Armeid Thompson, to our executive management team here at the Belize Tourism Board. We believe that her world-class experience will greatly contribute to the quality that the Belize Tourism Board aims to achieve,” stated the Director of Tourism, Mrs. Laura Esquivel-Frampton.

Armeid began working at the Belize Tourism Board in March, 2011, where she served as the Executive Assistant to the Director of Tourism. She graduated top of her class with a Bachelor of Arts in Anthropology from Longwood University in Farmville, Virginia, United States. She has enjoyed travelling to many places such as Papaua New Guinea, Australia, the Eastern Caribbean, Nicaragua, Honduras, Mexico, and Guatemala.

When asked about her new position, Armeid commented, “It’s an exhilarating time for the industry, the Ministry of Tourism, BTB, and the Quality Assurance Department. We are moving back into the limelight by developing and implementing core training mechanisms and standards with a focus on compliance.  People will understand that we are a brand with emphasis on conscious and sustainable tourism. We want our guests to receive satisfaction from the brand we are selling.”

Armeid brings with her a wealth of knowledge on hospitality, sustainability, conservation and environmental awareness. Her recent certification as a PADI Master Scuba Diver Trainer (MSDT), only adds to her expertise in her new post.

For more information on everything happening in the tourism marketing, please contact the Belize Tourism Board at phone number 227-2488, e-mail address btbb@btl.net, or go online at www.travelbelize.org.

About the Belize Tourism Board

The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism and Culture, and it is governed by a Board of Directors appointed by the Minister of Tourism and Culture.  The BTB works in conjunction with members of the private sector – including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association – and is dedicated to building tourism in the most economically and environmentally sustainable manner.  As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers.  Among its outreach to the international travel market, the BTB markets the country’s unique attractions to travellers, members of the travel trade industry and media outlets in key markets.

The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences.  For more information on the BTB and its services, visit www.travelbelize.org.

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