Ziplining iin Belize

Belize unveils new “Grab Life” marketing campaign

Belize is one of the few places that offers a smorgasbord of experiences that range extremes. From palm-studded beaches to mountains in the jungle, the tiny country is truly a one-size-fits-all. With this in mind, the Belize Tourism Board made it their mission to encourage travellers to hold fast onto the reigns of their adventure and grab life…in Belize.

“Grab Life” is the new marketing campaign the BTB, and their agency, launched in July 2021. With award-worthy visuals and photography, the campaign’s storytelling capabilities further fuels what it means to travel to Belize.

“Bring an open mind, and we’ll meet it with wide-open outdoor spaces ready to be the setting for spectacular experiences. Here, you can dive the world’s second largest barrier reef, explore Maya artifacts, paddle through underground caves or just lie on the beach.

We live in the ultimate outdoor playground. All you need to do is let go of your inhibitions and trust your instincts. Forget the stresses of your life. Leave your worries behind. Live in the moment and seize it like it’s the only thing that matters – because, in reality, it is.

Making a splash across the interwebs, “Grab Life” will encourage travellers to venture to Xunantunich, seek envy-inducing rainforest ziplining and expect absolute fun when kayaking with friends. All this, plus more, definitely nails the idea that we should all grab life in Belize. The campaign follows on the heels of BTB’s newly revamped website,, an essential resource for visitors looking to cross off Belize from their bucket list.