Belize is one of the few places that offers a smorgasbord of experiences that range extremes. From palm-studded beaches to mountains in the jungle, the tiny country is truly a one-size-fits-all. With this in mind, the Belize Tourism Board made it their mission to encourage travellers to hold fast onto the reigns of their adventure and grab life…in Belize.
“Grab Life” is the new marketing campaign the BTB, and their agency, launched in July 2021. With award-worthy visuals and photography, the campaign’s storytelling capabilities further fuels what it means to travel to Belize.
Making a splash across the interwebs, “Grab Life” will encourage travellers to venture to Xunantunich, seek envy-inducing rainforest ziplining and expect absolute fun when kayaking with friends. All this, plus more, definitely nails the idea that we should all grab life in Belize. The campaign follows on the heels of BTB’s newly revamped website, travelbelize.org, an essential resource for visitors looking to cross off Belize from their bucket list.